A new arrival in Athens
We are glad to announce our new partner THE BRITELINE in Athens city.
THE BRITELINE is a meaningful, artistic fashion brand, promoting a “State of Mind” rather than a material lifestyle. Its initial collections are based on the concept “APHRODITE REINVENTED” which is defined as “The Eternal Woman Spirit, Beauty, and Power heading Bravely to the Future”.
Comprised of five themes – messages titled “Your Compass”, “Airborne”, “Reinvent Yourself”, “You and the Circle of Life” and “ALIVE”, the Collection is dedicated to the internal beauty and power of women as the main factors leading to a happy and meaningful life. These five messages are presented in The T-Shirt collection made of excellent quality fabrics and materials and in The Concept Jewelry Collection made of bronze, sterling silver, gold, and semi-precious stones. The themes “RAYS and WAVES” and “Let the Star Guide you” make up THE BRITELINE Yachting Line, which is inspired by the Beauty, Colors, and Light of the Athenian Riviera.
Focusing on the eternal values of Beauty, Harmony, and Balance and carrying the powerful, optimistic message “REINVENT YOURSELF” which is related to “new beginnings” in life leading us to a brighter future, THE BRITELINE and APHRODITE REINVENTED wish to bring a “new air” in the fashion world, reinventing existing fashion patterns and meaning.